By partnering with clients to understand their vision, we concentrate our efforts to maximize coverage.

Our multi-pronged approach combines immediate impact initiatives like hard news announcements, and cultivating  press opportunities in well known outlets for long term success. 

We have the knowledge of how news cycles work, the best ways to approach the media, and the proven ways to parlay a company's message into a newsworthy story.

Over time, and with repeated coverage, people become familiar with a company, and a new perception of that company is created in the marketplace.

This translates into demand for a founder to appear and speak at industry conferences, appear on key business lists, contribute to regular opinion columns, and be considered for award opportunities.

We work with companies to highlight their own unique narratives along with interesting stories about real clients.  This can take the form of op-eds, blog posts, case studies, surveys and white papers.

The results are narratives that speak for themselves in targeted outlets and in marketing materials.

We research and help companies submit for relevant speaking and award opportunities in their industries. 

Through regular speaking engagements, founders share their impactful messages, and their companies get recognized with industry and business awards.

We reach out to relevant technology/industry analysts and work to make connections and to introduce them to companies.

This results in companies landing on analysts' radars, which translates into mentions in industry trend reports.